Personal Statement

The graphic design industry is a global business yet it’s still growing. It is has such an important role to everyday life as it’s used to convey specific messages to targeted audiences.  I have completed courses which are similar to, or have had graphic design involved within the course and have gained good experience. I am now hoping to have my input as well as be part of the graphic design industry.

Since I started my time in secondary school, I discovered I’ve a passion for this area of work as I have always enjoyed studying and looking at graphic design areas such as advertising, brand identities and typography. I have also had a passion for how brands work. It has always fascinated me as a company would create their selves a name and a logo to complement their business or product, then depending on how vast that business would grow, they could have instant recognition e.g. Coca Cola, Apple and McDonald’s.

The most enjoyable aspect in studying graphic design for me is being independent and using the skills I have honed during my college study to create work. Lately I have been adding to my portfolio and have realised how strong my preference for graphic design is. Due to this, I have recently found that my personal favourite subject within the subject would be typography. I admire designing and creating logos, flyers, posters, print designs as well as using typography itself. I am personally looking forward to studying typography in more depth as I enjoy playing around with words and letters to create a piece to present a message in a meaningful way.

Some of the current skills that I have inherited would include Adobe Photoshop, Adobe Illustrator and Actionscript 2 and 3. I am confident and fluent with using these tools and am currently building on my knowledge on HTML and CSS as I would like to add web design to my skills. I have mainly gained these skills through my ambition to excel additional to my studies.

During my time in college, I have been involved with other businesses to produce work for them. I firstly worked in a group to produce an interactive animation for the ‘National Marine Aquarium’ which resulted in the opportunity to have the animation on their website. Another team project which I undertook was that I involved myself in an advertising campaign for the drinks company ‘Drink Neuro’, where we developed a range of posters to advertise their product which could help promote their drink.

I researched into Plymouth University and hope to broaden my knowledge with graphic design even further and gain a wider, varied range of skills in typography by studying on the Graphic Communication with Typography course. I will also be able to follow my typography and branding passion further as well as be able to show my eagerness, capabilities and have the opportunity to expand my ideas and skills whilst challenging myself.

 The most important aspect involved in graphic design to me is typography. I appreciate typography a lot as you can develop a wide range of designs and images with type created from passion, enjoyment and expression. I think I am a worthy candidate for the Graphic Communication with Typography course as it fits me perfectly and have the identified skills which are needed within success of the course. I also like to challenge myself in all work I do, as I like to ensure that I developed the work to the highest of my ability and standards.